top of page

Home
The Book Series
Articles
Collections
Resources
Leadership FAQ

Insights: Leadership Articles

All Posts
Sales Excellence
Growth Strategy
Commercial Leadership
Business Turnarounds
Innovation & Strategy
Leadership Development
AI for Business

Balance scales representing perceived value pricing, showing the relationship between customer value and the price premium explained by the Magic 20 Rule.

Balance scales representing perceived value pricing, showing the relationship between customer value and the price premium explained by the Magic 20 Rule.

Perceived Value Pricing: The Magic 20 Rule for Defending a Price Premium

Why will customers pay more for one product but reject another on price? The Magic 20 Rule explores perceived value pricing, price premiums and the point where greater value can produce diminishing returns in willingness to pay.

Paul Bensley

Aug 2715 min read

AI technology transforming into measurable business value, revenue growth and EBITDA improvement through the AI-to-EBITDA Framework.

AI technology transforming into measurable business value, revenue growth and EBITDA improvement through the AI-to-EBITDA Framework.

AI-to-EBITDA Framework: Turn AI into Business Value

A practical five-stage framework for connecting AI investment with operational improvement, financial conversion and measurable EBITDA impact.

Paul Bensley

Aug 178 min read

Artificial intelligence driving business growth, with an AI brain connected to rising financial charts representing improved profitability and EBITDA performance.

Artificial intelligence driving business growth, with an AI brain connected to rising financial charts representing improved profitability and EBITDA performance.

How to Use AI to Improve EBITDA: From Productivity to Profit

AI doesn't improve EBITDA simply because it saves time. This guide explains how businesses can connect AI initiatives to revenue growth, gross margin, operating costs and measurable financial performance.

Paul Bensley

Aug 1313 min read

Contact

First name*

Last name*

Phone*

Company name*

Email*

Comments*

© 2026 by Paul Bensley. All rights reserved.

Chat with me

bottom of page