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Balance scales representing perceived value pricing, showing the relationship between customer value and the price premium explained by the Magic 20 Rule.

Balance scales representing perceived value pricing, showing the relationship between customer value and the price premium explained by the Magic 20 Rule.

Perceived Value Pricing: The Magic 20 Rule for Defending a Price Premium

Why will customers pay more for one product but reject another on price? The Magic 20 Rule explores perceived value pricing, price premiums and the point where greater value can produce diminishing returns in willingness to pay.

Paul Bensley

Aug 2715 min read

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